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Immediate Position Opening

Reporting to the Director of Philanthropic Giving and Marketing, Geneva’s Marketing Manager is responsible for developing and implementing comprehensive marketing strategies across multiple channels to Geneva’s clients, donors, and prospects. The Marketing Manager manages all aspects of communication including the content calendar and ensures the timely delivery of content to Geneva stakeholders. The Marketing Manager is highly organized, savvy in a digital environment, able to create content, analyze campaign performance, and provide direction to designers and web developers to effectively reach audiences and help achieve Geneva’s strategic goals.

Responsibilities 

Campaign Development

• Create, manage, and measure marketing campaigns, focusing on achieving measurable outcomes
• Provide creative direction to designers and web developers to create compelling campaigns that ensure brand consistency across all channels.
• Execute marketing campaigns across multiple channels including, email marketing, print marketing, webinars, events, and thought leadership initiatives

Customer + Donor Engagement

• Develop and implement strategies to increase customer engagement and retention, ensuring positive brand interactions
• Understand audience(s) needs and develop content that drives deeper engagement

Team Collaboration

• Work closely with cross-functional teams, including benefit services, retirement readiness, business development, wellbeing, and donor relations, to align efforts with broader organizational objectives
• Create marketing assets to support team objectives

Digital Marketing

• Manage and optimize Geneva’s website and digital presence
• Develop and execute social media strategies across relevant platforms
• Implement paid advertising campaigns through (SEM), display, and social media advertising

Qualifications

Faith

• Strong devotion to Jesus Christ, holiness, and a passion to make Him known.
• A Christian whose life reflects spiritual maturity as evidenced by the fruit of the Spirit and knowledge of the basics of the faith.
• An active member of an evangelical church that affirms the tenets of historic Christianity (PCA church preferred but not required).
• In agreement with Geneva’s Statement of Faith and Code of Conduct.

Personal

• Passion for the church and its ministry leaders.

• Excellent oral and written communication skills.

• Committed lifelong learner.

• Strong collaborative skills in order to work well with other Geneva associates and other PCA committees and agencies.

• Persevere in a challenging business and ministry environments.

Professional

• 4-year college degree, preferred.

• At least 5 years of professional marketing or related experience. Non-profit experience preferred.

• Proven ability to meet deadlines and complete campaign according to outlined scope, budget, and timeline.

• Strong analytical and problem-solving skills.

• Familiar with Customer Relationship Management, Email Marketing, and Content Management software.

Working Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Travel Requirements

Periodic travel to support the work will be required.

Location

Geneva’s offices are located in Lawrenceville, Georgia. This is an in-office position. Remote work is not an option. Periodic travel to support the work will be required.

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